Stuart Cove gets the media thing right

And some people that have been in the business for only a few years - rookies - get it wrong not once, not twice, not three times, but a total of FOUR TIMES - you know who you are. Below is a short segment from ABC featuring Stuart's Cove - it has the right messaging and portrays the sharks how they should be - not like "killer lemon sharks".

My dad emailed me this:

"Sure this was a nice publicity gag for Stuart Cove and his operation. But at least sharks were not prortayed in a negative light.

That is the way to go: If you get interviewed, or involved in any way with a TV producer, you control the interview and make sure the feature won't be distorted by the editors.

If you do not have that guarantee - you simply stay out. I know, It takes character to tell a TV producer: 'I won't be part of this'. But that is what being ethical and principled is all about.

Who do I mean? You know EXACTLY who I mean....

Wolf"

Sharkdiver recent wrote about the segment but I missed the video - in case you did too, click here to watch it.

Shark Free Marinas

Timing could probably not be any better. After all the negative stories that have been coming out of the shark diving industry (negative stories in the press thanks to a few egocentric individuals - who happen to have de-friended me on Facebook), the landing and killing of a beautiful large female hammerhead shark, and ongoing tournaments encouraging sport fishermen to kill sharks for fun...there are some positive things happening.

The people over at Shark Divers have formalized a concept of shark free marinas and given the program some legs.

Please visit www.sharkfreemarinas.com to see what I am talking about and help spread the word.

"The Shark-Marina has a singular purpose, to reduce worldwide shark mortality. Today the not-for-profit company launches its strategy which intends to prevent the deaths of millions of vulnerable and endangered species of shark. The initiative aims to win over the fishing community by working with game fishing societies, tackle manufacturers, competition sponsors and marinas to form community conscious policy." - to read the complete story click here:

Underwater Thrills:Swimming With Sharks: Shark Free Marinas - Official Website

The platform is there, the resources are there, the materials are there, now it is up to us help get the concept implemented where ever sharks are being hunted and displayed for pure fun and macho purposes.

Would love to see the Bahamian shark diving operators such as Stuart's Cove and Unexso drive this in my home country - maybe even Neil Watson will help implement this throughout