Best PR for sharks....

.... is to get serious and environmentally engaged journalists interested in the plight of these endangered creatures. Professional writers are the ones who can make a difference by informing and educating their readers.

They need good PR professionals, badly!

Photo: Wolfgang Leander (Tiger Beach / Bahamas, 2010)

Click on image

Here we have a good example how this can be done: Juliet Eilperin, "Washington Post" reporter, took a bunch of journalists on a shark tagging tour with Neil Hammerschlag of the University of Miami.

Read this one account of the trip, put together by Todd Woody, a "Forbes" editor.

Good job - excellent, far-reaching multiplier effect!

And dig this: A very well researched new book on sharks written by Juliet Eilperin. Highly readable, highly recommended!

Good News for Bimini and The Bahamas

Lemon Shark, Bahamas (2008)
Photograph: Wolfgang Leander

Congradulations to the Bahamas and those involved in creating a marine sanctuary in North Bimini - read the complete Washington Post article.

Writes Juliet Eilperin: "The Bahamas government has created a marine reserve off the island of North Bimini, preserving critical mangrove habitat and a shark nursery that had come under threat from a resort there.

The reserve, which will be protected from most fishing and other "extractive activities," is home to endangered species such as the Nassau grouper and the Bimini boa, as well as a vibrant nursery for lemon sharks.

The decision -- approved by the Bahamas cabinet Dec. 29 but announced last week -- is a setback for the Bimini Bay Resort and Marina, which has been clearing some of the island's mangroves to build a hotel, a golf course, a casino and two marinas, some of which have already been constructed.

Prime Minister Hubert Ingraham had initially considered establishing the reserve in the late 1990s, but his party lost power in 2002, and the development proceeded. Ingraham's party won back control in 2007."