.... is to get serious and environmentally engaged journalists interested in the plight of these endangered creatures. Professional writers are the ones who can make a difference by informing and educating their readers.
They need good PR professionals, badly!
Photo: Wolfgang Leander (Tiger Beach / Bahamas, 2010)
Click on image
Here we have a good example how this can be done: Juliet Eilperin, "Washington Post" reporter, took a bunch of journalists on a shark tagging tour with Neil Hammerschlag of the University of Miami.
Good job - excellent, far-reaching multiplier effect!
And dig this: A very well researched new book on sharks written by Juliet Eilperin. Highly readable, highly recommended!
3 comments:
Talking about good PR for sharks, here is another cool link:
http://www.oprah.com/blogs/Cool-Job-Deep-Sea-Videographer
You are so right Wolf, I was recently told by a German TV station that they would like to talk to me about sharks but only after another attack. It's sad but that's what the media is interested in: blood and seriously injured people. We do need good PR for sharks but will we ever get it?
yes i am angry with Wolfgang Talking about good PR for sharks,:)
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