How Jaws Changed the World - Shark Week 2012

I vividly remember watching Jaws for the first time – actually, I spent most of the time hiding behind the couch or my hands – peeking out once in a while trying to catch a glimpse of the monster.  Going to the swimming pool became an ordeal, my imagination would always run wild as Jaws was stalking me to the tunes of John Williams.  Fortunately, I was lucky enough to have had a balance in our home due to the constant interest in diving, the ocean, and sharks.  Jaws had a profound effect on everyone that watched the movie at the time in one way or another.

“How Jaws Changed the World” attempted to shed light on the positive impact it had on people and sharks – such as a generation of marine biologists or that it inspired salvation (if anything, maybe the aftermath of the movie inspired salvation).  This might be true, but there is no way that it comes even close to the damage it did / still does to sharks – not just in terms of those killed mindlessly , but also as far as human perceive these creatures.  More people became Quinn opposed to Hooper…there was a significant decline in the shark population in New England and probably elsewhere.  The movie did what it was supposed to do…scare people and then some.

One may argue – times were different then, and people did not know much about sharks. On the other hand,  as a result of the movie, more funds were made available to research sharks.  Discovery Channel aired various Jaws DVD ads during Shark Week 2012 (even during “How Jaws Changed the World”) – why not donate a percentage of those proceeds to shark research / protection – why was there no drive whatsoever during that episode to encourage people to donate? Wasted opportunity…

Some other thoughts:

• Why was Mark the Shark given airtime?
• Where were the usual shark industry critics…more attention was given to the VW ad than Shark Week.  I guess you cannot bite the hand that feeds you…
• Wish Joe Romero would have been given more airtime – his work is phenomenal

Impossible Shot + Sharkzilla - Shark Week 2012

So far so good…after watching three episodes I have yet to see blood in the water – and that is a great thing.  The Impossible Shot is just about that – pushing the limits of getting that new angle using creative and ingenious ideas + technology.  There was a nice integration of some of the pioneering shark U/W videographers such as Stan Waterman and how they have progressed over time. 

Both the GoPro and Phantom cameras were featured again as in the previous episode.  But this one added one more variable…45 HD cameras filming at the same time to create what is know as a time splice.  Some very interesting footage was captured as a result.  As of now, a lot of focus seems to be going into the capability of these new cameras and how to get views that have never been captured before.

I have to admit that I breezed through the Sharkzilla episode, as I personally did not find it that interesting.  However, anyone that finds, prehistoric sharks, engineering, and crowds chanting entertaining will enjoy this one.

What next…

Note: Unfortunately due to travel I will not be able to watch the other episodes until next week - will write about them then. 

Air Jaws Apocalypse - Shark Week 2012

What can I say – I am highly impressed with the first episode of Shark Week 2012 and very much looking forward to the rest.  While Air Jaws as a concept is not new and breaching White Sharks are not novel anymore – the technology used to film this episode made for some stunning footage and made me feel like I was seeing these majestic animals up close again for the first time.

A Phantom camera was used to film most of the episode, which allows for extremely high quality video and the possibility to slowing down frames without losing any detail.  The camera can shoot at resolutions up to 2560x1600 pixels at anywhere from 10 frames-per-second up to 1,455 frames-per-second (fps).  To put that into perspective, my GoPro shoots at 720 pixels at 60fps. (Then again, my GoPro only costs a few hundred bucks – I believe the Phantom can go into the six digits).

Some other things I enjoyed:

• Labeled sharks as highly intelligent, with individual personalities that actually learn from one another.  Good to hear when others speak about sharks having small walnut brains with only two modes – predator and not.  Anyone that has spent enough time in the water with these animals will know that sharks are adaptable, intelligent, and each unique.
• GoPro seems to be a standard for all U/W productions these days one-way or another.  Fantastic product!
• Luke Tipple and the VW ad – congrats on the work Luke!

There was only one thing I did not enjoy and that was the Jaws DVD release ad– give sharks a break.

Good stuff Discovery.

Shark Week 2012

Shark Week has now been airing on the Discovery Channel for 25 years.  Anyone that has been watching the last five years can attest to the degradation of the show year after year. Focused on sensationalism, it has lost its soul and passion that it once had way back when.  Of course television has changed as well - in a time of "reality shows" such as The Real House Wives of (insert city of choice) viewers are more interested in plastic drama than quality, while the executives in ratings / eyeballs / advertising money.  I guess the comparison can be made with The Real World (MTV) - remember the first season in NYC - compare that to the Real World St. Thomas (really???)

As I set my DVR to record the week, I am reminded of the past titles that are being shown as reruns, similar to those D horror movies that only make it to DVD.  

But among all the blood, gore, and sinister sharks apparently there is hope for this 25th anniversary - at least that is what the industry insiders are buzzing about...a bit hard to believe when teasers such as the following are being aired:



JAWS will never die…

This year’s conservation partner of the show is Shark Savers – solid organization that brings a lot of credibility and a definite plus.  

Hoping for a great week - one that will change perceptions.