Shark Savers have launched a new shark fin soup campaign which includes the video below, apparently it is also available in Cantonese but I have not been able to find it. The video has a good message and is the first installment of what is to come...
As per Shark Savers: "We believe the most effective way to reduce demand for shark fin soup is to educate consumers. Research has shown that when consumers learn more about shark fin soup, a majority of them will reject it."
For the complete campaign go here.
This is a great initiative, and we hope that it will continue to have a positive reaction among people that are exposed to it.
On a separate note, it would have been nice if some of the Shark Savers' board of directors would have been more supportive of the South Africa baiting debate.
"Success is the sum of small efforts..." - Robert Collier