Save Our Seas Foundation has done it again, with the help of Saatchi & Saatchi in South Africa.
Together they developed a campaign in aquariums with stickers that "inside out" on shark tanks - so the message was actually to the sharks and read: "Warning - Predators beyond this point - Humans kill over 100 million sharks each year"
Absolutely brilliant...
Thanks to Buzz News Blog.
3 comments:
That IS brilliant! I was writing an article about "save our seas" for their "rethink the shark" campaign, but this will now definitely be included! Thanks!
Smart as they get nice find guys.
Absolutely brilliant!
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