I was on my way to Chicago on American Airlines when I picked up their in-flight magazine American Way. Right on the cover was Denise Richards - but it was not her that caught my eye, it was the message someone had written on the magazine cover: "Stop Shark Finning...Save our sharks!"
Was nice to see and not a bad guerrilla mkt tactic - I wonder how many eyeballs will see the message.
2 comments:
With a girl like that people will "read" the T-shirt!!!!
Wolf
Wolf's right. Rather than having Felix as our fuzzy-faced anti-finning poster child, we should use more women like Denise Richards. I can provide Felix a list of candidates. Just in the interest of the campaign!
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