.... is to get serious and environmentally engaged journalists interested in the plight of these endangered creatures. Professional writers are the ones who can make a difference by informing and educating their readers.
They need good PR professionals, badly!
Photo: Wolfgang Leander (Tiger Beach / Bahamas, 2010)
Click on image
Here we have a good example how this can be done: Juliet Eilperin, "Washington Post" reporter, took a bunch of journalists on a shark tagging tour with Neil Hammerschlag of the University of Miami.
Read this one account of the trip, put together by Todd Woody, a "Forbes" editor.
Good job - excellent, far-reaching multiplier effect!
And dig this: A very well researched new book on sharks written by Juliet Eilperin. Highly readable, highly recommended!