People like to wear what represents them. I have been a fan of Seven Tenths for a while, just because as a clothing company they somewhat catered to the freediver. Now there is something else, something new, something SHARK
Dorsal was started by Chris Milnes, it is best described as: "a new clothing brand created specifically to help efforts being made to research and protect sharks around the world." Dorsal supports various shark projects and hopes to expand their involvement as more people sport their gear.
Have a look at their catalog and cool surf-style wear.