Saturday, July 12, 2008

Saving sharks in the strangest places


I was on my way to Chicago on American Airlines when I picked up their in-flight magazine American Way. Right on the cover was Denise Richards - but it was not her that caught my eye, it was the message someone had written on the magazine cover: "Stop Shark Finning...Save our sharks!"

Was nice to see and not a bad guerrilla mkt tactic - I wonder how many eyeballs will see the message.

2 comments:

Wolf Leander said...

With a girl like that people will "read" the T-shirt!!!!

Wolf

Ramiro said...

Wolf's right. Rather than having Felix as our fuzzy-faced anti-finning poster child, we should use more women like Denise Richards. I can provide Felix a list of candidates. Just in the interest of the campaign!