I attended my first virtual movie premier today - on Second Life (3D virtual community)...two words: "It Sucked". The whole thing was sponsored by the Sundance Channel. I will not getting into the whole discussion of RL coming to SL - but I have yet to see it be done the right way. At least this event was showcased in popular SL locations such as Laguna Beach Club - so I assume people actually watched the movie. Should be interesting to read the blogosphere tomorrow and see what all the "experts" have to say.
Better content next time.